INFLUENCERS AND FINANCE

Asset Class | October 2022

Social networks have a growing weight in guiding and influencing the choices on financial issues of Italians and not only of the very young.
The phenomenon of so-called “informal advice” is intrinsically linked to trust, those who seek sources of information outside the traditional channels do so also due to lack of trust with respect to these. Financial Education and trust go hand in hand, working on both fronts is a necessary condition for the growth of the asset management and financial advisory industry.
Research FINER Finance Explorer for Pictet AM Italia interview with Daniele Cammilli on Asset Class.